Be a part of the solution, not the problem
“The bitterness of poor quality remains long after the sweetness of low price is forgotten”
We believe high-performance clothing is an integral part of all forms of outdoor pursuits, whether that be climbing a mountain or even just navigating through daily life. This Black Friday/Cyber Monday we’re encouraging you to buy from a brand that makes clothing & outerwear that will stand the test of time.
At ThruDark, we continually aspire to provide our customers with the very best, durable clothing that lasts – regardless of the conditions, we also include a guarantee with every product.
“All that glitters ain’t gold”
Why this year we aren't supporting BFCM
Buy nice, or buy twice
It seems too good to be true right? Buying heavily discounted clothing that ‘does the job’ – these products fail too often and most likely end up in landfill in a year.
They lack the quality base materials and intricacies required to create clothing that withstands time. We believe in our products and we test them to the extremes.
“It should concern you rather than excite you that these brands CAN provide such heavily discounted products and still make a profit”
The continual drive of ‘fast fashion’ adds to the waste problem, amounting to a staggering 10,000 items of clothing being sent to landfill every five minutes, equivalent to £140 million in value every year. It’s also the number of raw materials used to produce the items that are going to waste too. (source: WrapUK)
“Buy nice, or buy twice”
ThruDark was first envisaged by our co-founders Louis and Staz in 2018, because of demand for the very best clothing and equipment required during their time in Special Forces. Our determination to create clothing that endures some of the most hostile environments is what sets us apart from other brands. We make resilient products, employ the very best fabric technologies and manufacture to the highest standards in Italy. Our clothing is built to last.
The research we carry out allows us to implement any changes or improvements we want to make in our future lines. Our dedication to doing this is to provide our loyal customers with the best quality, tested by our very own. We are transparent when it comes to sharing our research, through the design, development, and manufacturing processes. We know our products worth and we are completely invested in assisting our consumers in understanding our worth, too. Check out our fabric technology division here
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SF PATRIOT JACKET & SF EXPEDITION PARKA
Our Parka & Patriot lines launch soon – to get exclusive access to purchase as soon as they drop – Sign up to the Brotherhood below.
SF EXPEDITION PARKA – designed with years of combined special forces experience this parka leaves nothing to chance – a near-indestructible jacket.
SF PATRIOT JACKET – a lightweight insulated Italian down smock jacket, forged in the darkness developed & tested for the extremes.