Worlds collide with the first ThruDark and New Era collaboration. Black Ops & Tier 1 early access until 13/12 at 5pm.
SHOP NEW ERA CAPS
Market leading designs in a range of styles.
NEW - selling fast!
NEW ERA KRAKEN 9FORTY CORD TRUCKER
£55
NEW
NEW ERA MIDNIGHT MARAUDERS 9FORTY CORD TRUCKER
£55
NEW
NEW ERA 9FORTY CORD CAP
£55
NEW
NEW ERA 9TWENTY CANVAS CAP
£55
NEW
NEW ERA 9SEVENTY CORE CAP
£55
ABOUT NEW ERA
With a 100 year history, New Era is most well-known for its range of premium caps. New Era is the official cap provider of Major League Baseball (MLB), the National Football League (NFL) and National Basketball Association (NBA). Instantly recognisable by its silver stickers that adorn the peak of each model, the New Era cap is an icon of the US sporting scene.
THE COLLABORATION
ThruDark’s commitment to the relentless pursuit of excellence, driven by the UK Special Forces heritage of its two co-founders, means an uncompromising approach to product design. The devil is in the details and it’s with this in mind that the British brand has chosen to align with the New Era flag to produce a range of caps distinguishable by look and recognisable by quality.
The latest range treads the line between Special Forces subtlety and the panache of military inspired design. More muted, classic designs are available in cord (a nod to ThruDark’s British heritage) with some of the brand’s classic “artist series” motifs being deployed for the first time ever on accessories. Each statement piece is backed up by New Era’s market leading designs in a range of styles, all bearing the official hallmarks of the industry leader itself.
“Even UK audiences will be familiar with New Era, they’re a powerful presence in sports and lifestyle culture. This collab is a fantastic chance for us to create a great product and work alongside a brand we admire.”
Anthony "Staz" Stazicker, ThruDark Co-Founder
